It's no secret that times are getting tough. Companies are already tightening their belts, looking for ways to market their products in creative ways while being cost effective. Companies like RIM and Apple are spending millions on TV ads, while it seems Nokia spends virtually nothing to advertise S60 products in the North American market. You won't find a radio ad or tv commercial. Once in awhile you'll see a newspaper spot, but not often. Apple does a great job of presenting their product and showing how it works in a real life situation. Most of their commercials are simply demonstrations of how each application works.

The folks over at Nokia Conversations posted an article showing off a gigantic four foot flat panel screen resembling the Nokia 5800. It's placed outside a Nokia Store in Belguim, right on the corner of a busy street. You can walk up and touch the screen, trying out the basic features of the phone like the photo gallery, music player, and maps.

Check out the video below showing people trying this out...



Now I know this is nothing new but why doesn't Nokia put something like this out side the North American Nokia stores? I think it would be a great hit.

“Bypassers can control the mobile phone by touching the glass. Create Multimedia developed a Flash application similar to the phone’s interface. You can listen to music, look at maps, browse video’s, photo’s… The hardware we used was an iWindow Interactive foil combined with their unique daylight technology. This gave an awesome result even in bright sunlight. We also use the iWindow through glass sound system to play music on the street.”

For more information check out this article at Nokia Conversations.

What's next?

• Post a comment 

You can also bookmark this post using your favorite bookmarking service:

Related Posts

Widget by Hoctro | Jack Book